Travel + Leisure
Average age 51 Target Audience 40-60 (appeals to middle aged audience)
Publish in the following Countries: Australia/New Zealand, China, Mexico, Russia,Turkey, Southeast Asia, South Asia, and India
Travel+Leisure marketed their product throughout a wide array of storefronts including the App Store, Google Play, Kindle Newsstand, Barnes & Noble, Texture, and Zinio.
This magazine can also be found in grocery stores and supermarkets.
"The travel title debuted a revamped website and May issue on Wednesday that reflects a cleaner, more digitally-oriented chapter for the brand and its readers." Restyled digital magazine website.
Social media:
3.2 M Instagram followers
4 M Twitter Followers
Combined 2,878,512 total likes on Facebook
Travel+Leisure has a larger following on social media than Conde nast Traveler so they have that marketing advantage. But Nat Geo Traveler has the largest following Across all platforms. So Nat Geo has biggest advantage.
No comments:
Post a Comment