Distribution

            How magazine is traditionally distributed?

• Magazines are usually produced monthly, or bi-monthly, but having 10 come out a year is a common occurrence.
• Magazines are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three                                                                                                       The 3 main ways magazines generate revenue:

1. Magazines sold in a print form in a supermarket at a set purchase price 
2. Advertisers pay for ads on digital and print media content.
3. Prepaid subscriptions located on website can subscribe to have print copies delivered to your house or read digital copy on computer or electronic device 

             Curtis Circulation Company

• Today Curtis is the leader in the magazine distribution market.  
• Distribute to the retailers that sell magazines to consumers.
• I would choose Curtis for my magazine because they distribute nationally.

Target Audience Research

Conde Nast Traveler
Average Age 55   Target Audience 45-70 (appeals to oldest audience)
Their product is disributed and sold by Amazon/Nook, Zinio, Barnes and Barns and Noble.
This magazine can also be found in grocery stores and supermarkets.
"Condé Nast Traveler is the latest to take the platform route. The travel monthly is planning to start with 25 outside contributors when it relaunches its site this summer" This magazine is updating their magazine format and hopes to attract more advertisements. 
Features a website in the US, UK, and India
Social media:
714 K Twitter Followers
1.5 M Instagram Followers
Conde Nast Traveler has the smallest following across all social media platforms between these three magazine companies, so they have a smaller marketing advantage.

Target Audience Research

National Geographic Traveler
Average age is 47 Target Audience- 35-60 (appeals to younger audience)
According to their website, they Reach the youngest audience of any travel title
The magazine has an app available on Apple i-tunes store and Google Play stores.
Can purchase magazine at Barnes and Noble, Amazon, and select supermarkets and stores.
The magazine is published in the Following countries: Armenia, Belgium/the Netherlands, China, Croatia, Czech Republic, Indonesia, Latin America, Israel, Poland, Romania, Russia, Slovenia, the UK and Spain. 
Social Media:
6.5 M Twitter followers
22.3 M Instagram Followers
4,813,745 Total Facebook Likes
Nat Geo Traveler has the largest following Across all Social media platforms. Therefore Nat Geo has biggest marketing advantage.

Target Audience Research

Travel + Leisure
Average age 51 Target Audience 40-60 (appeals to middle aged audience)
Publish in the following Countries: Australia/New Zealand, China, Mexico, Russia,Turkey, Southeast Asia, South Asia, and India 
Travel+Leisure marketed their product throughout a wide array of storefronts including the App Store, Google Play, Kindle Newsstand, Barnes & Noble, Texture, and Zinio. 
This magazine can also be found in grocery stores and supermarkets.
"The travel title debuted a revamped website and May issue on Wednesday that reflects a cleaner, more digitally-oriented chapter for the brand and its readers." Restyled digital magazine website.
Social media:
3.2 M Instagram followers
4 M Twitter Followers
Combined 2,878,512 total likes on Facebook
Travel+Leisure has a larger following on social media than Conde nast Traveler so they have that marketing advantage. But Nat Geo Traveler has the largest following Across all platforms. So Nat Geo has biggest advantage.

Superbowl commercial Ads

       Tourism Australia's Crocodile Dundee- Uses celebrity appeal. Danny McBride, who plays the son of Crocodile Dundee, and Paul Hogan who played Dundee make this feel like a convincing movie trailer to a new movie. But we find out this elaborate trailer is actually a fake trailer and an ad for Tourism Australia. The purpose of the ad is for people to travel to Australia. If you look closely Russell Crowe, Chris and Liam Hemsworth, Margot Robbie, Isla Fisher, Ruby Rose, Hugh Jackman, and Luke Bracey are in the ad. The purpose of using this massive celebrity appeal is to attract a wide audience. As a view you probably will recognize one of the celebrity. The Target audience is between ages 30-70 because you need money to travel. The trailer makes you want to go to Australia because withing the trailer It showcases all the stuff to do their.
        Every Ad Is A Tide Ad- This Ad is trying to convince views to use tide detergent. The Ad uses celebrity appeal and features David Harbour. In the commercial he is thought to be advertising other classic stereotyped commercials. It teases that the one thing all these commercials have in common is They all feature clean stain free clothes washed with tide. This audience appeals to ages 6-90. Everyone that watch TV will be able to relate to these mocked commercials so it has massive appeal.  By Including actor David Harbour, it appeals to younger audience who watches hit show Stranger things.
        DORITOS BLAZE vs. MTN DEW ICE- Peter Dinklage and Morgan Freeman have a lip sync rap battle to a Busta Rhymes song, and Missy Elliot song. The Commercial Pairs the new spicy hot Doritos with the cool Mountain Dew, since the company Pepsi Co owns both.  The Target audience is Ages 13-50. The song choice was for two artists who where popular in the early 2000's so it would appeal to people in their mid 30's who hear the songs in their childhood. Peter Dinklage appeals to older teens and young adults 18-35, who tuned into his show Game of thrones. Morgan Freeman has been in movies since the 90's and still stars in current films. He is in movies of all ratings so appeals to a wide spread audience. People ages 13-70 have seen his films. The company used celebrity appeal covering many generations so everyone can relate to the commercial. 

       I could incorporate familiar things readers could relate to in my magazine such as distinct landmarks appearing in each issue. Also I could think about target audience, the destination could appeal to older and younger adults so it would be read more wide spread.  For example it could talk about where to relax and get a spa treatment, to appeal to an older audience, and then talk about best bars and nightclubs to appeal to young adults.  

Magazine revisions 4

 In this article page I justified my text to be even. I Made some titles bold, and I also added a page number that matched my flatplan.

Magazine Revisions 2

For the table of contents I changed to font of the word contents to match the cover page font. In the bottom left corner I completed the on the cover section which gives a brief description of the cover photo. Most importantly I edited all the pictures to be the same length and width. I also added a page number that matched my flatplan.

Magazine revisions 3

In this page of the article I justified the text to be even. I also added a page number that matched my flatplan.