Wednesday, February 14, 2018

Target Audience Research




National Geographic Traveler
Average age is 47 Target Audience- 35-60 (appeals to younger audience)
According to their website, they Reach the youngest audience of any travel title
The magazine has an app available on Apple i-tunes store and Google Play stores.
Can purchase magazine at Barnes and Noble, Amazon, and select supermarkets and stores.
The magazine is published in the Following countries: Armenia, Belgium/the Netherlands, China, Croatia, Czech Republic, Indonesia, Latin America, Israel, Poland, Romania, Russia, Slovenia, the UK and Spain. 
Social Media:
6.5 M Twitter followers
22.3 M Instagram Followers
4,813,745 Total Facebook Likes
Nat Geo Traveler has the largest following Across all Social media platforms. Therefore Nat Geo has biggest marketing advantage.


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