Thursday, February 8, 2018
Superbowl commercial Ads
Tourism Australia's Crocodile Dundee- Uses celebrity appeal. Danny McBride, who plays the son of Crocodile Dundee, and Paul Hogan who played Dundee make this feel like a convincing movie trailer to a new movie. But we find out this elaborate trailer is actually a fake trailer and an ad for Tourism Australia. The purpose of the ad is for people to travel to Australia. If you look closely Russell Crowe, Chris and Liam Hemsworth, Margot Robbie, Isla Fisher, Ruby Rose, Hugh Jackman, and Luke Bracey are in the ad. The purpose of using this massive celebrity appeal is to attract a wide audience. As a view you probably will recognize one of the celebrity. The Target audience is between ages 30-70 because you need money to travel. The trailer makes you want to go to Australia because withing the trailer It showcases all the stuff to do their.
Every Ad Is A Tide Ad- This Ad is trying to convince views to use tide detergent. The Ad uses celebrity appeal and features David Harbour. In the commercial he is thought to be advertising other classic stereotyped commercials. It teases that the one thing all these commercials have in common is They all feature clean stain free clothes washed with tide. This audience appeals to ages 6-90. Everyone that watch TV will be able to relate to these mocked commercials so it has massive appeal. By Including actor David Harbour, it appeals to younger audience who watches hit show Stranger things.
DORITOS BLAZE vs. MTN DEW ICE- Peter Dinklage and Morgan Freeman have a lip sync rap battle to a Busta Rhymes song, and Missy Elliot song. The Commercial Pairs the new spicy hot Doritos with the cool Mountain Dew, since the company Pepsi Co owns both. The Target audience is Ages 13-50. The song choice was for two artists who where popular in the early 2000's so it would appeal to people in their mid 30's who hear the songs in their childhood. Peter Dinklage appeals to older teens and young adults 18-35, who tuned into his show Game of thrones. Morgan Freeman has been in movies since the 90's and still stars in current films. He is in movies of all ratings so appeals to a wide spread audience. People ages 13-70 have seen his films. The company used celebrity appeal covering many generations so everyone can relate to the commercial.
I could incorporate familiar things readers could relate to in my magazine such as distinct landmarks appearing in each issue. Also I could think about target audience, the destination could appeal to older and younger adults so it would be read more wide spread. For example it could talk about where to relax and get a spa treatment, to appeal to an older audience, and then talk about best bars and nightclubs to appeal to young adults.
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