Creative critical reflection 2

How does your project engage with audiences and how would it be distributed as a real media text?

My magazine would appeal to people over 50 interested in traveling to quiet, serene places. I would distribute my product through a magazine webpage I would create and the choice to purchase individually or a yearly subscription would be available. In addition I would sell my product through Amazon, and try to get my magazine into grocery stores and supermarkets such as: Winn-Dixie, Publix, Walmart, Target, ect. I will create social media platforms for my magazine company, on Instagram, Facebook, and Twitter. My magazine will engage audiences because it will focus on issues that relate to a broad range of individuals in my Target audience of ages 50-70. For example in this issue that I wrote, it discussed mobility of the Sarasota airport such as: if nearby hotels offered transportation from the hotel to airport, If the airport had an area for your pet to be walked, if they offer immovability devices, ect. The article also highlights extra features such as covered parking and walkways, and student featured artwork.

Creative critical reflection 1

How Does Your Product Use or Challenge Conventions?
How My Magazine Represent Social Groups/Issues?
   My magazine uses conventions of the travel genera in its layout. My table of contents has a 30% picture ratio which is standard in other travel magazines. My articles have a 60:40 ratio of text to pictures which follow a general magazine format. The cover picture of my magazine has the sky at the top third of the magazine taken with a wide shot similar to other covers. The text is on the left hand side of the cover and is positioned over the pool in white font. Positioning font over a blue light background such as a body of water is traditional in a magazine. In my article one page has a dominate photo and one page has three small photos neatly arranged at the top. The font in my magazine is justified like a traditional magazine and has a uniformed and professional feel. 
   My magazine addresses the issues this group may encounter when traveling. In the issue I wrote about The Sarasota-Bradenton Airport I covered issues that you may encounter that you wouldn't encounter at this airport. I found the airport had cover walkways, parking, and an area to walk your dog. A more mature audience reading the magazine would be interested in the airports accessibility. My magazine represents the touristy, wealthy, mature, social group of individuals. It represents them appropriately by covering any quires them may have about the Sarasota airport them may choose to fly with when they vacation to the number one beach in the world, the numerous art galleries, or viewing a theatrics performance in Sarasota's many theaters.

Distrbution

 Nat Geo Traveler- When accessing their websites a pop asks you to add your email so they can send you stuff. At the top of the website they have a subscribe button. Has video content you can view. Offers an option to plan a trip through their website. The website has a drop down menu where you can choose a topic to view articles in that category. the categories consist of: Photography, video, science, travel, adventure, animals, environment, history, and cultures. The website has trips you can purchase through the website. At the bottom in big font to the left there is a link to subscribe and to the right a link to their social media site. On the very top they have a link to a TV show One strange rock which is produced by National Geographic media division.

Distribution

Conde nast traveler- when accessing their websites a pop asks you to add your email so they can send you stuff. At the top of the website they have a subscribe button. Offers video content on their website. The website has a drop down menu where you can choose a topic to view articles in that category. The categories consist of: food and drinks, style and design, arts and culture, travel inspiration, travel awards, travel Intel, city guides, videos, voyages, and lastly upgrades and extras. They have one big ad that covers across the web page and then smaller ads on the right hand side. When you click subscribe it takes you to a page offering one year of print and digital and a free gift for $5. Claims they offer exclusive videos on digital subscription. Near the bottom of the home page they have two links to subscribe to their magazine and below in small print they have their social media links in the same font as the all right reserved text, which is odd its such a small hardly visibly font.

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Distribution

            How magazine is traditionally distributed?

• Magazines are usually produced monthly, or bi-monthly, but having 10 come out a year is a common occurrence.
• Magazines are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three                                                                                                       The 3 main ways magazines generate revenue:

1. Magazines sold in a print form in a supermarket at a set purchase price 
2. Advertisers pay for ads on digital and print media content.
3. Prepaid subscriptions located on website can subscribe to have print copies delivered to your house or read digital copy on computer or electronic device 

             Curtis Circulation Company

• Today Curtis is the leader in the magazine distribution market.  
• Distribute to the retailers that sell magazines to consumers.
• I would choose Curtis for my magazine because they distribute nationally.

Target Audience Research

Conde Nast Traveler
Average Age 55   Target Audience 45-70 (appeals to oldest audience)
Their product is disributed and sold by Amazon/Nook, Zinio, Barnes and Barns and Noble.
This magazine can also be found in grocery stores and supermarkets.
"Condé Nast Traveler is the latest to take the platform route. The travel monthly is planning to start with 25 outside contributors when it relaunches its site this summer" This magazine is updating their magazine format and hopes to attract more advertisements. 
Features a website in the US, UK, and India
Social media:
714 K Twitter Followers
1.5 M Instagram Followers
Conde Nast Traveler has the smallest following across all social media platforms between these three magazine companies, so they have a smaller marketing advantage.

Target Audience Research

National Geographic Traveler
Average age is 47 Target Audience- 35-60 (appeals to younger audience)
According to their website, they Reach the youngest audience of any travel title
The magazine has an app available on Apple i-tunes store and Google Play stores.
Can purchase magazine at Barnes and Noble, Amazon, and select supermarkets and stores.
The magazine is published in the Following countries: Armenia, Belgium/the Netherlands, China, Croatia, Czech Republic, Indonesia, Latin America, Israel, Poland, Romania, Russia, Slovenia, the UK and Spain. 
Social Media:
6.5 M Twitter followers
22.3 M Instagram Followers
4,813,745 Total Facebook Likes
Nat Geo Traveler has the largest following Across all Social media platforms. Therefore Nat Geo has biggest marketing advantage.